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Social Media | Content
SuperCFO Services Ltd is a Mumbai based wealth management and consulting firm facilitating Virtual CFO services for SMEs and start-ups in India. Headed by Bhairav Kothari, it is the only Indian company to win the Freelance CFO firm of the year award 2015 by the Financial Weekly. The company was established in 2008 and is known to be the pioneer of Virtual, Outsourced and Full-Time CFO solutions in India.
The client approached our team to boost their marketing and public relations efforts by generating specialized content that would position them as a thought leader in their space. They wanted to identify and approach their niche small business leader’s audience online, who were looking for management or financial consulting.
Our team began by researching SuperCFO’s target audience and identifying their pain points, needs, and interests. Based on our research, we developed a content strategy that included creating blog articles and social media content that would provide valuable insights and information related to financial management for small businesses.
In addition, we created a Q&A with CFO social media series that provided valuable insights and information to small business owners who were seeking financial consulting services. The series was well received by the community, generating engagement and increasing brand awareness.
One of the Blog articles “Why Indians can’t let go their love for cash” was published in BusinessToday.in which positioned client as a thought leader in their space and have helped to establish credibility and trust with their target audience.
The Q&A with CFO social media series has been well received in the community, generating engagement and increasing brand awareness. As a result, the client has seen an increase in website traffic of approximately 10%.
Overall, the content marketing and social media strategy developed by our team have helped SuperCFO to identify and approach their niche small business leader’s audience online, who were looking for management or financial consulting. The strategy has helped to establish the client as a thought leader in their space and has contributed to their marketing and public relations efforts.
