Designing | Social Media
Pack-a-Pav is a chain of eateries that essentially reinvented the Mumbai’s popular street food dish – vada pav by creating unique recipes with different ingredients and stuffings. The humble eatery provides unique culinary experiences serving its customers mutton shammi pav, paneer shammi pav, tandoori sriracha mushroom pav, cream cheese mushroom pav, and more.
The founders of Pack-a-pav were on a look-out for a creative and branding agency to cater to their varied pre-launch requirements including Launch invites, Packaging, Menu Design, Social Media Campaigns and more.
To be as unique as the brand’s offerings, Chimpzlab creative team took to their drawings boards to create custom illustrations for the brand and provide it with a unique visual identity. After a series of trial-runs, the core ingredient – Pav was made the major design element in communicating the brand to its target customers. The designs helped the brand to communicate what’s on offer and engage with potential customers. Many years on, the single joint eatery has expanded its presence across Mumbai.