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Designing | Social Media
MyAmbar’ (meaning My Sky) is an interactive app developed by Vodafone Idea Foundation, the CSR arm of Vodafone Idea Limited, in partnership with nasscom Foundation, Sayfty Trust, and UN Women. It is a solution designed and developed especially for safety and empowerment of women in India.
nasscom Foundation and Vodafone Idea foundation wanted to create an extensive pre-launch and post-launch buzz around the MyAmbar App to promote app awareness in the TG and result in app installs.
ChimpzLab team initiated the marketing campaign with designing the brand communications for various social media channels. The designs were eccentric to instantly attract the user attention and prompt them towards app installs. Amongst a series of efforts that included paid social media ads, twitter hashtag promotion, video ads, a webinar with top leaders from the community was planned around the launch event.
