Chimpzlab’s RPA solution slashes website audit time by 80%. Discover how! Download Report
Designing | Social Media
Habios is India’s premium home furniture and lifestyle store offering inspiring, beautiful, and safe children room décor to nurture their creativity and fuel their imagination. The brand sells their products via their e-commerce website and through their flagship store in New Delhi.
In 2017, before the launch of Habios, the management was looking for a creative agency to create a pre-launch buzz on Social Media channels to create excitement and interest around the store launch and many of its innovative products.
ChimpzLab designed a comprehensive launch strategy for the brand that encompassed micro-campaigns building on the intimate relation of a new parent with their child, how they want to provide nothing but the best for their children. In addition, brand product was showcased at a series of events in and around Delhi, NCR region along with a giveaway of their featured product – the car beds. The store launch event was attended by many mom-bloggers, lifestyle content creators and influencers from the Delhi/NCR to help increase the awareness around the brand.
